What is your understanding of Digital Design ?
The cumulative change in the world and the economy by progress of internet-based technologies, ranging from PCs to laptops, tablets, smartphones and smart watches, has a significant influence on the task of digital designers. Sharing informations, images or videos became easier nowadays by the use of ever-accelerating Internet connections and technologies. On the one hand this development provoked a radical change in the marketing communication and, on the other hand, it created new functions for the job as a designer at the present day. A digital designer has to act more interdisciplinary and is significantly participated in the online Image of Campaigns, in motion graphics, special effects in movies, optical guidelines in apps and webpages and other web-based communication tools. Also he has to be swift to react on new trends of the digital market all the time.
Name two Designers from any genre that have influenced or impacted on your life/lifestyle and state why!
Daniel Geiger – professional action photograph (www.danielgeiger.net). He is one of the most coveted german photographers in the sports sector. I’m very inspired by his sport pictures in the artistical way. Without using words he is able to catch the emotions and the spirit of adventure and freedom what represent the sport with his camera. Referring to his humanity I’m impressed by his relaxed and pleasant character and that he managed to combine sports with design. I want to pursue this connection in my future career as well! The qualification I would acquire at the Friends of Design Academy would create a solid basis therefor.
Thomas Korell – Digital Designer. He successfully founded the agencies Hochburg (www.hochburg.net) and Papa Tom Studio (www.papatomstudio.de). He conveys his passion for design through his outstanding work. There is like a consistent red thread running through his work from online to print and product. Most of the time he uses clear and timeless design. For instance he arranges to appear complex contents in a very clear web application. The professional skill to reduce the visual appearance to the essentials is what I really admire Thomas Korell most and for what I try to equal him.
Name and identify a current design trend that you have noticed in South Africa, in any genre.
According to the motto “Live Design. Transform Life.” Cape Town was chosen for the “World Design Capital 2014”. The key topic of the theme focuses on the position of design in the social transformation in South Africa. You can feel this trend especially in the so-called part of town named “Woodstock” to give an example. The former industrial site spreads from the old harbour in the east over Victoria and Albert Road to the Nelson Mandela Boulevard and is a rising pivotal point of the creative scene that follows certain values such as community, co-existence, collaboration, creativity and exchange.
Discuss what you would like to do with your Digital Design qualification after your studies.
Since five years now I work with the Adobe Creative Suite - graphic software. It all began with my first apprenticing company, where I completed my cooperative studies as a Bachelor of Arts in economics / service management and marketing. Due to my creativity relating to my graphical skills I was more and more appointed as a graphic designer. “Learning by doing” is my motto and I became better and better. With the time friends and business colleagues noticed my talent and so I got hired as a freelance graphic designer, web administrator or photographer. By the education and qualification I would acquire at the Friends of Design I could improve my self-taught knowledge and I would have an official proof for a design training. Thereby I would win the confidence of new clients or companies and finally follow my desired career path as an art director.
Which area(s) of digital design interest you the most?
In consideration of my well-developed knowledge in the field of Print and some experience in video, the area what interests me most is video in combination with motion graphics and also the area of web design. In these topics I can expand my graphical skills. Besides that, in my opinion, these areas are ever more important and valued for companies nowadays in the age of digitalization.